Recruiting as a small business can be tough. You’ve likely got a hundred things to juggle, and hiring is only a fraction of your work – yet probably feels like a big chunk of it sometimes. According to a report by The Megaphone of Main Street Small Business Jobs, half of small businesses said hiring new employees was their top challenge in 2019. There are unique challenges that a small business faces when recruiting, and here are Optimum Recruitment’s top tips on how to solve them:

Challenge: Unable to offer a competitive salary to attract great talent

The solution:

As a small business, finding the money to offer candidates a competitive salary can be challenging. But hiring a candidate on a lower salary who is less qualified, only to find them unable to fulfil the job or unable to be as productive as you need them to be, will cost you more in the long run. It’s best to determine the average pay for the position and pick a number based upon that. You don’t need to pay the highest salary, but a fair salary will attract quality and loyal employees. You can also offer other forms of compensation if you can’t budge on salary, such as extra holiday, early finishes on a Friday, flexible working hours or free breakfasts. Shout about these other perks in your job advertisements to ensure candidates can view the offer as a whole.

Challenge: Can’t find a pool of qualified candidates

The solution:

Small businesses don’t have the recruitment budget that a large business does, and so you may need to get creative with how you find your candidates. Use social media platforms such as LinkedIn (or even Facebook and Instagram) to your advantage. Reach out to your networks or ask your current employees to refer a candidate. Proactively find candidates in groups, rather than waiting for them to find you. If you’re particularly struggling to fill a vital role, you may wish to allocate some extra investment to the recruitment process, as the long-term financial benefits of filling a business-critical role will likely outweigh the short-term cost.

Challenge: Can’t afford to offer extensive training opportunities

The solution:

Candidates care about more than just their salary: great candidates also care about their personal and professional development in-role and their future opportunities. Larger businesses often advertise all the training courses, seminars and events that their employees can go to to learn, but you may not have the budget to offer that level of training. But there are still affordable ways to offer great professional development. Would a close connection of yours be willing to host a masterclass for your staff? Could members of your senior management hold training sessions for key skills such as leadership and communication? Maybe you could create a training pack with a bank of free MOOCs (Massive Open Online Courses, which are often free to enrol in with an optional paid-for test or certificate at the end).

Challenge: Can’t dedicate the time to recruitment

The solution:

Those working in, or running, small businesses wear just about every hat imaginable. And while it’s an admirable trait to be able to do so, it also means you simply don’t have the time to dedicate to recruitment – which can often be a full-time job in itself. Consider partnering with a recruitment agency who can help you to source quality candidates quickly. Though there may be a higher cost initially, finding the perfect candidate who exceeds your expectations, and doing so quickly so as to save the business money, will pay off in the long-run.

Optimum Recruitment are happy to help any small business with your hiring needs. We understand the unique challenges associated with hiring in a smaller organisation, and can tailor our approach to suit. If you’d like a no-obligation chat about how we may be able to help you, contact us.





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